Founding Father Ben Franklin penned thirteen virtues to live by that he thought important for individual self-improvement. At the top of the list, temperance:
“Eat not to dullness; drink not to elevation.”
At a time when alcohol was seen a healthier option than water, Franklin’s advice was, well, hard to stomach after a rough week. His point was, eat and drink in moderation. He did not say the government should control it. It was up to the individual, acting responsibly.
I read something really disturbing in this morning’s Washington Post from a former marketing executive for Coca Cola:
“I have a large karmic debt to pay for the number of Cokes I sold across this country”
Last I checked we lived in a capitalist and mostly free society. I say mostly because local, state, and federal regulations have become the new weapon of choice for over eager social engineering programs. Unfortunately, the Sugar Police has been setting its sights on the food industry for some time and sugary drinks are at the top of the list.
If someone wishes to drink a lot of sugar water, that is his or her business. The advertisers did not make them do it. This Coke executive seems to have drunk too much political Kool Aid and is helping fuel a movement, mostly from the Left, that has nothing to do with people’s health but, rather, an attack on free markets.
Ben Franklin and a majority of our Founders would find this sort of government activism wrong. As they would a lot of what has been taking place in the Republic the past few decades. Government regulation is out of control, it is suffocating many sectors of our country. It must be reined in.
For now though, it’s Friday, so go have a Coke and Smile. Or two.